With all the new music coming out this year, we wanted to share some promotional tips with you guys. These tips come from chatting with industry insiders, those familiar with street-teaming, and our own personal experience.
First and foremost, please be respectful of the band’s hard work. Do not upload the songs to YouTube or other music-sharing websites. This includes unofficial lyric videos. (You should obtain permission to do so from TOLBooth.) It is important that you purchase or legally stream their music only. Most radio play is based on record sales and streaming numbers. We want to do all we can to get Heffron Drive on the radio!
How else do songs get on the radio? By requests! Be sure you are requesting to hear Heffron Drive on your local stations as well as satellite stations. Do your research so that you know the audience/market. Requesting Heffron Drive on a Hard Rock station would be a waste of your time. Look for stations that play pop or indie music. Depending on the song, rock or alternative might be appropriate.
There are many ways to request: Twitter, Facebook, phone calls, etc. Find out which method your stations prefer and try your best to request at least once a week! Request every day if you want, but be respectful! Do not spam or harass radio stations that haven’t played the song yet or who have said no.
Nothing beats word of mouth promotion! Talk and post about Heffron Drive whenever you can. Wear your merch out to an event and strike up a conversation with someone. Post on your Twitter how much you loved a song. The possibilities are endless.
When doing physical promotion, keep in mind that some places have a “no solicitation” policy. It is best to ask permission before doing any promotion on private property, especially if you want to hang up posters or pass out flyers. Utilize public bulletin boards. You can usually find them in public libraries, coffee shops, laundromats, college campuses, and even some restaurants. Promoting is more fun with friends, so bring a buddy with you! There is safety in numbers, and you can also cover more ground that way.
When posting on social media, it is important to use hashtags! Not only the band’s hashtags, but other tags that people looking for new music might search. Try adding #music, #newmusic, #tour, #band, or #concert. Also, don’t forget the number one rule for social media: DO NOT SPAM. Spam can easily get you blocked by radio stations and other social media users. You don’t want your actions to reflect negatively on the band.
One way to promote that is often overlooked is reviews. After you purchase a song or album, go leave a review. It only takes a few minutes, and your opinion can help sway someone who is on the fence about the music! Reviews do not have to be super long or in-depth, but try to be specific about what you like! Think about what would make you want to hear a song. A review that says “Really loving that guitar riff in the chorus” is much more effective than “OMG I love this song.”
The most important thing to remember is that every little bit helps. You don’t have to have a fan club or web site to be successful. Just do what you can and have a good time.