Turn Up the Volume: #13

Living Room

Friday the 13th might be unlucky for some, but for Heffron Drive fans it was our lucky day when the long-awaited single “Living Room” dropped. Changing their sound once again, this tune has a bit of a country feel with guitar riffs guaranteed to get you off your chair! The lyrics tell a love story we can all relate to. It shares a page of a relationship dwelling on good and bad times, hoping to find a happy medium with that special person.

Schmidt told Digital Journal, “We had the actual studio set up, and I was tired of being in the studio, and I went in my living room, where I had the idea about making a song about a living room, and I tied it in about being in a relationship. As I had progress with it, Dustin came over and we just locked it in and the theme of the song really came to fruition. The song in its original form was made in the living room”

“[We] started talking about all the aspects of relationships that happen in the living room……From watching TV, eating dinner, arguments, conversations, drinking, dancing, everything. We wanted to write a song that encapsulated all of those ideas and painted a visual for a listener. I think we were able to write exactly what we had imagined,” Dustin told Just Jared Jr.

“We hope that the fans really love the new single ‘Living Room’ as much as we love it. We want to thank them for supporting us and for continuing to support us. We have a lot of material coming out, so we hope they are excited as we are,” Belt and Schmidt concluded.

And we are! There’s been a great response from fans all over the world. “Living Room” was added to setlists on the tour in Mexico and Europe.

“Living Room” is currently available on Spotify, iTunes, Amazon, and Google Play as well as streaming on Tolbooth Records.


Behind-the-scenes of Living Room

The music video for Heffron Drive’s new single “Living Room” was released at 11:00 am on February 13th. The video features a couple moving into a house and experiencing everything from romantic moments to fighting.

Kendall came up with the simple idea of the ups and downs of a relationship and asked family friend Wesley Quinn to direct the video. Wes has directed other music videos for artists, and was the Assistant Director on “Rain Don’t Come.”

We spoke to Wes and asked him about shooting the video. “We shot at a house in Hollywood for 2 days all day every day. Really just to make sure it ‘looked’ like time was passing. We were even lucky and it rained on us. Which obviously is rare for California but it added a nice little touch… I think the energy of the video matches the song perfectly.” Wes also edited the video

The personal home movie style footage was shot with a super-8 camera that was special gift from Dustin to Kendall. Remember when we all wondered what was in that big gift bag on Kendall’s birthday? The camera itself even makes an appearance.

“So blessed and so grateful to be able to work with some of my closest friends. This project we did really turned into something very special and I’m very proud of it.” Wes said on instagram.

Fans are proud of it too. Twelve hours after its release, the video had over 3200 views on youtube, and as of this writing has surpassed 122K.


Heffron Drive in Mexico!

This January Heffron Drive spent a weekend touring Mexico. Contradicting a popular superstition, this time Friday the 13th turned out to be a happy one for the Mexican fans. Kendall Schmidt and Dustin Belt alongside with Chris Vieyra and AJ Novak came on the stage of Teatro Metropólitan in Mexico City.

Take a look at these men performing for their fans!

The next day Heffron Drive performed in Cafe Iguana in Monterrey. The band finished their Mexican tour with a concert in Guadalajara on January 15.

After that, Kendall and Dustin didn’t go home just yet as they had one more event to attend. Two more days Heffron Drive spent on Azul Beach in Cancún meeting fans and… SpongeBob SquarePants with Dora!

The band also performed for fans on the beach. Just imagine how good sounds of ocean, Dustin’s guitar and Kendall’s “Had To Be Mexico” must have complemented each other! Check out this video of their performance.


Half Time Rush Reunion

The crime and dance drama film 48 Hours to Live premiered on January 10th, 2017 staring Big Time Rush’s James Maslow. Former co-stars Stephen Kramer Glickman and Kendall Schmidt attended to show their friend James some love.

Supporting each other is nothing new for these cast mates. Kendall appeared at the premiere of Glickman’s movie Storks and was recently a guest on his pod cast The Night Time Show.

This gave Kendall the opportunity to advertise upcoming Heffron Drive projects with the press…. like new music that he and Dustin have been hinting about not so subtly on social media.


New Music!

The past few months Kendall and Dustin have been teasing fans mercilessly with pics, Snaps, and Instagram stories from inside the TOLBooth Records studio. There were countless promises of more content and new music, and it looks like Heffron Drive are ready to deliver the goods! Shortly after releasing their latest single, their forthcoming EP was announced.

“The Slow Motion EP” will feature four songs, including three brand new tracks.

  1. Slow Motion
  2. Living Room
  3. Fingers Crossed
  4. Heights (It Reminds Me)

The EP will be released on February 10th, 2017. Record collectors, get ready! “The Slow Motion EP” will be available in vinyl as well as digitally.

With a new EP and European tour just days away, Heffron Drive doesn’t seem to be stopping anytime soon. Kendall and Dustin have promised there is much more music to come and a full length album is slated for later this year.


#KoffeeTimeWithKendall

Have you ever wondered what it would be like to have coffee with Kendall and just chat?  Well, now you have that chance!  This past week he has been hosting #KoffeeTimeWithKendall on Instagram Live and Facebook Live.

The great part about the Facebook Live is that if, like me, you are at work (or school, or sleeping, depending on where you live) you can go back and watch the recording later to see what you missed.

What have you missed?

  • Watching his coffee-making process: did you know cinnamon can help it taste less bitter?
  • Seeing him cook breakfast
  • Describing what goes into the process of writing a song, using the metaphor of baking a loaf of bread.
  • Tips and advice on products he thinks are healthy
  • Story telling
  • A surprise appearance by Yuma pig
  • His opinion on Logan Henderson’s new music

He also tries to answer any questions you might have, so come prepared with something you would like to ask!  Dustin was his first special guest and he plans to have more in the future. He mentioned possibly getting Dustin to be his Musical Director since he has a shitty record player. (His words, not mine!)

Check it out if you have a chance!  If you can’t make it live, you can always go back and watch the videos later on Kendall’s facebook.  It’s really nice of Kendall to take the time share a little bit more of his life with all of us.


Promote Heffron Drive!

With all the new music coming out this year, we wanted to share some promotional tips with you guys. These tips come from chatting with industry insiders, those familiar with street-teaming, and our own personal experience.

First and foremost, please be respectful of the band’s hard work. Do not upload the songs to YouTube or other music-sharing websites. This includes unofficial lyric videos. (You should obtain permission to do so from TOLBooth.) It is important that you purchase or legally stream their music only. Most radio play is based on record sales and streaming numbers. We want to do all we can to get Heffron Drive on the radio!

How else do songs get on the radio? By requests! Be sure you are requesting to hear Heffron Drive on your local stations as well as satellite stations. Do your research so that you know the audience/market. Requesting Heffron Drive on a Hard Rock station would be a waste of your time. Look for stations that play pop or indie music. Depending on the song, rock or alternative might be appropriate.

There are many ways to request: Twitter, Facebook, phone calls, etc. Find out which method your stations prefer and try your best to request at least once a week! Request every day if you want, but be respectful! Do not spam or harass radio stations that haven’t played the song yet or who have said no.

Nothing beats word of mouth promotion! Talk and post about Heffron Drive whenever you can. Wear your merch out to an event and strike up a conversation with someone. Post on your Twitter how much you loved a song. The possibilities are endless.

When doing physical promotion, keep in mind that some places have a “no solicitation” policy. It is best to ask permission before doing any promotion on private property, especially if you want to hang up posters or pass out flyers. Utilize public bulletin boards. You can usually find them in public libraries, coffee shops, laundromats, college campuses, and even some restaurants. Promoting is more fun with friends, so bring a buddy with you! There is safety in numbers, and you can also cover more ground that way.

When posting on social media, it is important to use hashtags! Not only the band’s hashtags, but other tags that people looking for new music might search. Try adding #music, #newmusic, #tour, #band, or #concert. Also, don’t forget the number one rule for social media: DO NOT SPAM. Spam can easily get you blocked by radio stations and other social media users. You don’t want your actions to reflect negatively on the band.

One way to promote that is often overlooked is reviews. After you purchase a song or album, go leave a review. It only takes a few minutes, and your opinion can help sway someone who is on the fence about the music! Reviews do not have to be super long or in-depth, but try to be specific about what you like! Think about what would make you want to hear a song. A review that says “Really loving that guitar riff in the chorus” is much more effective than “OMG I love this song.”

The most important thing to remember is that every little bit helps. You don’t have to have a fan club or web site to be successful. Just do what you can and have a good time.


Thanks to: Ashley, Gina, Kellie, Marilyn, Melly, Rachael, Tammy, Tatiana, Olga, and Wes

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